A stronger digital foundation
WCL
WCL Group is one of the North Island's leading specialists in linings, plastering, and painting, delivering high-quality finishes across commercial and residential projects.
Designed for growth
WCL's existing website no longer reflected the quality of their work or the scale of the business. We redesigned the experience from the ground up, creating a modern, easy-to-navigate website with a stronger information architecture, clearer service pathways, and a visual identity that better represents the craftsmanship behind the brand.
Bringing structure to complexity
The biggest opportunity was organising content more effectively. Services, project work, and company information needed a clearer hierarchy that could support both commercial and residential audiences while improving discoverability through search. The challenge was to simplify the user journey without sacrificing the depth of information the business had to offer.
Designing with intention
Working across research, UX, UI, and development gave me a holistic view of the project from strategy through to delivery. It highlighted the importance of designing systems rather than individual pages, ensuring every interaction felt connected and purposeful while creating a website that's easy to maintain and scale over time.
